Traffic Generation

Beginners (and beyond) Guide to Website Traffic

Jim West
Jim West

Table of Contents

When you first start your website, it can seem like a daunting task to start from zero and have to drive traffic to your site in order to build a list of quality leads for your business. Or maybe you've had a website for a while but can't seem to get any real traffic.

You know that you need relevant traffic coming to your website, traffic that consists of your target audience. But, you’re just not sure where to go from here or how to drive enough traffic to generate a solid amount of leads.

This report will give you plenty of useful, inexpensive ideas to help you build your web traffic and hit the ground running from the start.

Insider Tip: Most people think that if they double their traffic, they’ll double their profits. Driving more traffic actually increases your time and expenses. It's a necessary evil, but successful marketers know the best way to scale their profits is to maximize conversions.

More sales made from the SAME traffic translates into a DIRECT increase in profits.

Getting Traffic: Quality vs. Quantity

Website traffic actually has more to do with whether or not you are providing your target audience with information that they can use, than with whether or not your website looks beautifully designed or not.

Of course, you do not want a website that blinds the user, or isn’t designed responsively (meaning it works on all devices such as smart phones and tablets), but you really should focus on what’s inside to drive traffic.

That’s where quality traffic comes in over quantity. A website can have a million visitors due to a free give away that appeals to a wide audience, such as a free iPhone – but that isn’t going to get targeted visitors who want what you have to offer, they only want the gift.

So, what was good was having a million people sign up for the chance to win the free iPhone? As you can imagine, it’s probably not worth much at all. It would be a waste of time and money to do that.

Quality traffic, on the other hand, consists of your ideal audience members who truly want what you have to offer. They might not want it the moment they land on your site, but eventually they will because you're going to give them quality content that helps them make informed decisions.

So you have to implement traffic generation strategies that attract the targeted, relevant, and ready to buy audience that you desire. Quality traffic will spend time on your site, sign up for your newsletters and open them. Quality traffic will come back, again and again. Quality traffic will purchase your products and/or services. That’s the type of traffic you want.

Getting quality traffic can take a little effort. But, if you create a plan of action and work toward the right goals, in the right way, you will be successful.

If you’re providing your readers with the information they want, need and solves their problems, you’ll be much more successful. It’s all about targeting the right audience, at the right time, in the right place with the right methods.

Before we get started on the things that you can do to get traffic to your website, let’s talk a little bit about measuring traffic effectiveness.

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