Copywriting Business Writing

Business Writing Essentials - Introduction

Jim West
Jim West


This is a 5 module lesson. Each module contains a downloadable action guide that will help you complete the Action Steps at the end of each module.

Each module also contains a Checklist which includes the main takeaways, key points, and action steps from each module of the course. Use this as a quick reference to save time, versus having to refer to the course book every time.

Course Introduction

Communication is a critical skill in business — we all know this to be true. The ability to clearly relay a message to another person through writing is particularly important, but is often overlooked. In today’s digital age, where videos, podcasts, and images get a lot of the marketing press, you may think that the written word is dead. But the reality is that now, more than ever, business writing skills are crucial to success.

Most people first experience your business through your written content, whether that be on your website, blog, social media posts, or emails. First impressions are everything, and poor writing will damage your credibility from the start. People will perceive you as unprofessional and untrustworthy, which could mean losing potential business.

If written effectively however, your content will draw in potential customers. It will show them how you can provide solutions to their problems, helping you generate more leads and convert more sales.

You care about your business and you want to use your expertise to help others. To do this, you need to come across as knowledgeable, reliable, and, above all, professional. The way you write can motivate and inspire others, or it can turn them away for good. The difference lies in having effective business writing skills.

This course will teach you the essentials you need to know to dramatically improve the overall quality of your writing, so that it makes a positive impact on how people view your business.

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