In today’s digital world, content is king. Your online content is essential to generating awareness of your business. Content can be used to educate and attract leads, build relationships with them, and eventually make sales.
But content creation is a challenge for many businesses. It’s often difficult keeping up with the demand for regular, fresh content.
Because content marketing is critical to success in lead generation, I've added the following four valuable downloads to this section:
- Magnetic Content Course Book - Consistently Create Content that Attracts & Engages Your Market
- Magnetic Content Summary Checklist
- Magnetic Content Workbook
- 40 inspiring ideas for creating engaging content download
And I highly recommend that you read this article about why most content sucks.
Insider Tip: You need to find ways to take the useful information you already have and turn it into powerful content that creates leverage for your brand. You will also find it takes much less time to update or repurpose content, rather than creating it from scratch. E.g. turn a blog post into a video, turn a video into a blog post, combine related emails and blog posts into an ebook, create a slideshow, summarize content into an infographic, etc.
You can also utilize content curation to keep your prospects engaged. This simply means that you collect and share other people's content. Huge time saver! There's an entire section on this below.
I hate to break it to you though, you'll have to create new content, especially if you're trying to rank high in the search engines. Google wants to see you adding relevant, valuable content to your website.