The key to achieving your desired ROI from digital marketing is to build a massive email list, nurture that list, and turn as much of that list as possible into customers.
Even with social media and texting taking over the world, email remains the #1 communication channel and is the highest converting channel for turning leads into customers. The average return on investment per email is $38 for every $1 spent.
A major benefit to email marketing is that it can be automated, saving you countless hours by automatically delivering content to your leads. By looking at how much your different leads engage with your content, you can determine your top prospects. Some of the tools mentioned below have automated lead scoring.
Email marketing can also tell you exactly what your target audience is looking for and the type of content to deliver to them. Delivering relevant content to your list via email will result in them choosing YOUR business when it's time to buy.
To get the most out of the email marketing tools recommendations, review the List Building posts of LeadGen Insider and then review the following email marketing tools to see which one(s) are right for your goals and business.
Email Signature Tools
- Email Signature Rescue
Software to create, deploy, install and manage your signatures. 20+ professionally designed, coded and tested templates. Works with 60+ email clients, apps and software. At the time of this writing, they did not provide a custom coding option, but the templates are highly customizable and will meet most needs.
What I really like about this tool is their app that makes it easy to add the signature to your email client like Outlook or Apple Mail. Once this is installed, you can update your signature and those of everyone in the company, and it automatically updates in the email client.
Higher end email signature marketing platform that allows you to standardize brand consistency and drive marketing ROI with every employee email sent. You can target their top contacts and accounts with relevant ads where they're spending the majority of their time - the inbox.
They have a custom coding option, but I experienced some bugs with this platform and switched to Email Signature Rescue. Try ESC first to see if it will meet your needs. As with any digital tool, bugs can happen and usually the developers will get them resolved. We hope anyway.
Insider Tip: If you have an old email list sitting idle on your computer, and you’d like to revive it, put your list through something called an Email Hygiene Service like Xverify (favorite), NeverBounce or ZeroBounce. Some email marketing services also include email hygiene. See below.