Local Marketing

Google My Business Setup Guide

Jim West
Jim West

How to Set-up a Google My Business Listing in 8-Simple Steps

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Internet Live Stats claims that an incredible 5.5 billion searches are carried out on Google each and every day. This amounts to over 63,000 search queries per second. However, you also know that 1 out of every 5 Google searches are carried out by people searching to purchase goods and services locally?

Indeed, they are. What this means is, if you operate a business, a staggering 1.1 billion searches (or 12,600 per second!) on Google are from persons looking for products and services in the local geographic area in which they live and, or work.

This need from the public to find merchants and service providers who offer products and provide services in their respective neighborhoods, is the reason why more and more business owners are scrambling to get themselves and their company’s listed on Google My Business (GMB), and you should too.

This amounts to an unprecedented opportunity for you as a business owner to increase your sales and revenue by letting your neighbors and other folks who live and work in your local area know of your presence and your desire to serve them, along with the goods and services you have to offer.

What’s great about all this is, Google My Business is a free and easy-to-use resource for businesses and organizations.

On top of that, GMB also lets you manage how your business appears on Google Search and Maps. This includes your business name, your location, as well as your hours of business.

They also give you an opportunity to monitor and reply to customer reviews regarding your business as well as add photos and lastly, discover where and how people are searching for you and your company.

What’s more, Google Maps has more than 150 million mobile users and 59% of monthly Google users are using their phones to search for local businesses. So, if you want to attract new business in your local area, having and maintaining a Google My Business listing is an opportunity you’ll want to pursue.

The reality is, when people begin to search for a product or service near them, they're generally motivated and ready to make a purchase. That’s why five out of every ten, or one out of two persons who conduct a local search visit a store that very day.

Think of jewelry repair, antiques, restaurants, pizza, flowers, plumbers, roofers, theme parks etc. You can see why it's important the information you post on your Google My Business listing is complete, accurate and optimized when people search on Google.

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