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Before the internet, there were many ways for people to find your business. The Yellow Pages section of your phone book, television and radio advertising, billboards, and other roadway signs were staples of successfully marketing your business.
Some of those methods can still work well for attracting your target market. In the 21st century though, people look for answers to their problems online much more than they do offline.
You have to keep internet search engines happy if you want a consistent flow of visitors who are looking for your products and services. Even if you run an offline business, your online marketing efforts, and this includes your website or blog, need to be found by the search engines.
What two important factors help search engines find your content and list it in their search results so that people can find your business when they are searching online?
- Search Engine Optimization (SEO)
- Keywords and Keyword Phrases
Know your keywords BEFORE you build your site, write blog posts, create videos, etc. And if you have an established business, you need to attract those who are searching for what you have to offer.
In the early days of the internet, you could simply repeat a keyword over and over, and your web page or piece of content would rank high in search results for that particular word. As search engines evolved, they realized that this type of "keyword stuffing" resulted in poor content.
Search engines changed their algorithms, as they do frequently, and SEO has also changed as a result.
In this course, you'll discover the essentials of search engine optimization, of which keywords play an important part. Keep internet search engines happy by giving them what they want, and they will return the favor by making you happy with lots of targeted traffic to your web properties.