Social media marketing can be an effective way to drive traffic to your lead magnets if you post content that gets noticed and shared. You should also consider boosting your posts with paid advertising because it's become increasingly difficult to get organic traction on the various social media platforms.
To increase sales through social media, you must drive traffic to your opt-in offers in order to grow your email list. Social media isn't the place to make direct sales. Your email list provides the best and easiest opportunities to make sales.
Start with a Lead Magnet
A lead magnet is often referred to as an ethical bribe, but today lead magnets are much more than that. They’re valuable content that your audience can use right now to solve a problem.
Lead magnets grow your list by offering multiple ways for your audience download gated content. The gated content requires an email address to get it, which in turn add prospects to your email list, preferably into a segment based on what they downloaded.
The Email Marketing posts cover lead magnets in great detail. The focus below is more on how to use social media to drive prospects to your lead magnets.
A good lead magnet:
- Solves a Specific Problem
- Helps Prospects Make an Informed Decision
- Works Quickly
- Provides Immediate Gratification
Types of lead magnets can include:
- Cheat Sheets
- And much more!
Practically speaking, anything that is truly helpful to your audience can be turned into a lead magnet. You can present the lead magnet in many ways using social media. Let’s look at some ways to use social media to build your list with a lead magnet.