If you are like millions of others who searched for an item or answer to some type of issue or problem on the web, you already know that the results you receive are based on the ‘keywords’ you used to describe or identify the content you want.
Simply put, keywords are the words and phrases Internet users everywhere type into a search box on a search engine such as Google, to find the websites that match the subject, topic, service or product you are looking for.
Knowing that all Internet searches are based solely on typed in keywords makes the correct selection of them by businesses large and small critical. That’s why researching and discovering the keywords your existing customers and prospects are using, is vital to the continued success and growth of your business.
The more accurate your choices are, the more Internet traffic you will generate, resulting in increased numbers of customers contacting you and walking through your door. Here’s how you can generate more web traffic and customers using Google SEO keyword tools.
If you were determined to use only one single SEO tool, the one hardest to beat, and it’s free, is the Google Search Console. It lets you check and ensure that everything is running well on your website. It also allows you to spot issues before they get out of hand and harm your rankings.
How to add your website to Google Search Console
- Sign into your Google account. Make sure you’re using your business (not personal) account if it’s a business website.
- Go to Google Webmaster Tools.
- Click “Add a property.”
- Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar.
- Click “Continue.”
- Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). *Google-hosted sites are automatically verified.
- If your site supports both http:// and https://, add both as separate sites. You must also add each domain.
There are 23 different ways you can use Google Search Console:
- Identify your highest-traffic pages
- Identify your highest-CTR queries
- Find your average CTR
- Monitor your CTR over time
- Monitor your impressions over time
- Monitor your average position over time
- Identify ranking increases and decreases
- Identify your highest-traffic queries
- Compare your site’s search performance across desktop, mobile, and tablet
- Compare your site’s search performance across different countries
- Learn how many of your pages have been indexed
- Learn which pages haven’t been indexed and why
- Monitor total number of indexed pages and indexing errors
- Identify mobile usability issues
- Learn how many total backlinks your site has
- Identify which URLs have the most backlinks
- Identify which sites link to you the most
- Identify the most popular anchor text for external links
- Identify which pages have the most internal links
- Learn how many total internal links your site has
- Find and fix AMP errors
- See Google how Google views a URL
- Go to the old version of Search Console