Local Marketing Traffic Generation

How to Guarantee Internet Traffic with Your Keywords

Jim West
Jim West

If you are like millions of others who searched for an item or answer to some type of issue or problem on the web, you already know that the results you receive are based on the ‘keywords’ you used to describe or identify the content you want.

Simply put, keywords are the words and phrases Internet users everywhere type into a search box on a search engine such as Google, to find the websites that match the subject, topic, service or product you are looking for.

Knowing that all Internet searches are based solely on typed in keywords makes the correct selection of them by businesses large and small critical. That’s why researching and discovering the keywords your existing customers and prospects are using, is vital to the continued success and growth of your business.

The more accurate your choices are, the more Internet traffic you will generate, resulting in increased numbers of customers contacting you and walking through your door. Here’s how you can generate more web traffic and customers using Google SEO keyword tools.

If you were determined to use only one single SEO tool, the one hardest to beat, and it’s free, is the Google Search Console. It lets you check and ensure that everything is running well on your website. It also allows you to spot issues before they get out of hand and harm your rankings.

How to add your website to Google Search Console

  • Sign into your Google account. Make sure you’re using your business (not personal) account if it’s a business website.
  • Go to Google Webmaster Tools.
  • Click “Add a property.”
  • Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar.
  • Click “Continue.”
  • Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). *Google-hosted sites are automatically verified.
  • If your site supports both http:// and https://, add both as separate sites. You must also add each domain.

There are 23 different ways you can use Google Search Console:

  1. Identify your highest-traffic pages
  2. Identify your highest-CTR queries
  3. Find your average CTR
  4. Monitor your CTR over time
  5. Monitor your impressions over time
  6. Monitor your average position over time
  7. Identify ranking increases and decreases
  8. Identify your highest-traffic queries
  9. Compare your site’s search performance across desktop, mobile, and tablet
  10. Compare your site’s search performance across different countries
  11. Learn how many of your pages have been indexed
  12. Learn which pages haven’t been indexed and why
  13. Monitor total number of indexed pages and indexing errors
  14. Identify mobile usability issues
  15. Learn how many total backlinks your site has
  16. Identify which URLs have the most backlinks
  17. Identify which sites link to you the most
  18. Identify the most popular anchor text for external links
  19. Identify which pages have the most internal links
  20. Learn how many total internal links your site has
  21. Find and fix AMP errors
  22. See Google how Google views a URL
  23. Go to the old version of Search Console

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