Local Marketing

How to Legally and Ethically Spy on Your Local Competition

Jim West
Jim West

As a business owner, would you like to have legal, ethical ways to get info about your competitors? For example, would it be helpful for you to see how much website traffic they are driving to their sites, as well as their Google My Business listings? Do you believe this information would open the door for you to increase your own Google ranking and give you an advantage over your competition?

If you knew the tactics that make your competitors successful, it’s certain you could use that information for your own business purposes, only use it better and in a more effective way then they do, which could result in you attracting more new customers then they are, and keeping your existing clients coming back to you again, and again.

If the prospect of getting an edge on your competitors is something you could use to your advantage, the good news is, there is an innovative SEO tool named: BrightLocal that lets you do just that and so much more.

What is BrightLocal?

Simply put, BrightLocal is an all-in-one SEO reporting platform intended specifically for local SEO data for single or multi-location businesses. On their platform, you can view all of your local SEO data in a single customized dashboard.

Its local citation platform is loaded with all the features and tools to help you increase the visibility of your business on the web as well as attract more local customers.

In addition to its local SEO reporting tools, BrightLocal also comes with cost-effective aggregator submissions and a top-notch citation building system, as well as another strategic feature called, Track Competitor Search Rankings.

With BrightLocal’s multiple purpose platform, you can:

  • Track organic, local, and mobile rankings
  • Audit citations and NAP
  • Monitor online reviews and receive alerts
  • Produce SEO audits and sales reports
  • Clean-up and generate local citations
  • Carry out Google My Business audits
  • Incorporate Google Analytics and Social integration into its system

BrightLocal Dashboard

With BrightLocal you have the ability to accurately track your business (or your competitor’s and clients) SEO rankings across all the top search engines and for multiple locations, providing you with an accurate read on how the sites are performing and what, if there are changes you need to make to your own SEO efforts. This allows you to zero in on what is working for you and what doesn’t, and discover areas you need to improve on.

Additional features that can help you meet your goals include the following.

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