Get the right content or product in front of an influencer, and you can quickly generate some serious brand awareness, site traffic, leads, and customers. That's why I'm giving it some extra attention here instead of just listing tools.
If fact, this is one of the first places to start with getting your content and/or business offers in front of your target audience. Too many of us start by spending tons of money on ads that generate nowhere close to the amount of traffic and leads generated by finding the right influencer(s).
Influencers give the human voice to any brand they promote. It’s a way to create an authentic connection to customers. These power users can help your customers decide on their buying choices.
Not everyone who has a blog, social media account, owns a business, etc. is an influencer or is right for promoting your content or business. The influencers you want to work with are trusted resources unique to your field, service, or product.
For example, if you want to connect with an influencer on low carb cooking, you’ll want people who are:
- People with popular low carb cooking Instagram accounts
- Low carb cooking bloggers who write for major recipe sites or have their own cookbooks
- Low carb lifestyle experts
- TV chef personalities
- Brands that cater to low carb ingredients
Knowing you need to jump in right now is one thing. Knowing how and where to find influencers to connect with is another. I'll give you what you need to know so you can begin working with influencers right away.