Use this email template to build further trust with your subscribers and close the sale. After a personal introduction, reference something of value that's in your freebie they downloaded. Further engage them with questions, motivate them, provide additional guidance and insight, and then include a soft sell of your bigger ticket item (product, service, course, etc.) at the end.
A NOTE ABOUT [FIRSTNAME TAG] - If you capture the first name of your subscribers, you can use a first name tag (found in your chosen email autoresponder) to pull in the first name of your subscribers. You can even include it in your subject line. This personalization can increase open rates and engagement with your emails.
I have found that when applicable, an ellipsis (...) can sometimes get me higher open rates. Test to see if it works for you.