The process for writing your headline is different than the process for writing any other part of your sales letter. Your headline is the single most important sentence of the whole page. It pulls more weight than any other sentence and deserves to be paid a lot of special attention.
Your headline’s job is to get the reader to continue reading. It catches their attention and takes you from having just 3 seconds of attention to about 60 seconds to sell your audience.
How do you write a headline that captures the hearts and minds of your audience?
Here’s the process.