Prospecting is the process of searching for potential customers, clients, or buyers in order to develop new business. The goal is to get these prospects on your email list, provide them with relevant, helpful information, and move them through your sales funnel until they eventually convert into revenue-generating customers.
Here I've included tools for quickly reaching out to your target audience for increased visibility and faster lead generation.
You might be wondering if "cold" emailing violates the CAN-SPAM Act or GDPR compliance. By cold emailing, I mean emailing prospects who have not subscribed to your email list. In short, this is legal as long as you follow the GDPR guidelines outlined here and the CAN-SPAM Act guidelines here.
With the help of a good list broker service, you can target your ideal audience through the use of demographical data and up-to-date lists.
Here are reviews of the best list broker services >>
Be sure to click on the different tabs (Overall, Consumer, Email Lists) under "Best Picks".