For the right type of business, referral marketing (refer-a-friend) can generate leads and sales fast and with less labor than other digital marketing initiatives.

Referral marketing is mostly used by ecommerce stores, software and app companies, membership sites and startups (great for pre-sales) where a bonus or discount is offered in exchange for referrals.

Word-of-mouth has always been a highly effective way to market products and services for less, but in today's busy world, people forget to make referrals. The following tools can help you give them a nudge to refer your product or service.

If you're using WordPress, Shopify, Wix, or other website platform, also check for referral marketing apps and plugins. Compare to the ones below.

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