Business Writing
6 posts
Copywriting
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Business Writing Essentials - Introduction
You’ll discover how to prepare your writing projects thoroughly before you start writing so that your communication will be clear and concise. You’ll learn techniques for writing a range of professional documents, including emails, blog posts, social media posts, and sales materials.…
Copywriting
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Module 1 - Before You Write a Word
In this module, you’ll learn the steps you need to follow to prepare thoroughly before you start writing any business documents. By doing so, you’ll be fully equipped to write crisp messages that address your readers appropriately.…
Copywriting
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Module 2 - Write Like a Professional
When it comes to business writing, it’s important to be professional in your approach and your delivery. In this module, you’ll learn how to structure your sentences, vary your vocabulary, and ensure that your documents are error-free when you send them out or publish them to the web.…
Copywriting
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Module 3 - Write with Intent
When writing is done well, it can influence and guide readers to take a specific desired action. That’s the power of the written word. In this module, you’ll learn when and how to use your writing in ways that will enhance your business by leading readers towards particular end results.…
Copywriting
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Module 4 - Write for Specific Formats
Learn to be confident across the whole spectrum of business writing so you can project a professional image no matter the circumstances. In this module, you’ll learn how to write clear, compelling content for all common business formats.…
Copywriting
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Module 5 - Review and Refine
In this final module, you’ll bring everything you’ve covered in the course together, so that you have all the tools you need to make your business writing exceptional. You’ll also have the opportunity to review the course and plan future action.…