Business Writing

Business Writing

6 posts
Copywriting
members

Business Writing Essentials - Introduction

Jim West
Jim West
You’ll discover how to prepare your writing projects thoroughly before you start writing so that your communication will be clear and concise. You’ll learn techniques for writing a range of professional documents, including emails, blog posts, social media posts, and sales materials.…
Copywriting
members

Module 1 - Before You Write a Word

Jim West
Jim West
In this module, you’ll learn the steps you need to follow to prepare thoroughly before you start writing any business documents. By doing so, you’ll be fully equipped to write crisp messages that address your readers appropriately.…
Copywriting
members

Module 2 - Write Like a Professional

Jim West
Jim West
When it comes to business writing, it’s important to be professional in your approach and your delivery. In this module, you’ll learn how to structure your sentences, vary your vocabulary, and ensure that your documents are error-free when you send them out or publish them to the web.…
Copywriting
members

Module 3 - Write with Intent

Jim West
Jim West
When writing is done well, it can influence and guide readers to take a specific desired action. That’s the power of the written word. In this module, you’ll learn when and how to use your writing in ways that will enhance your business by leading readers towards particular end results.…
Copywriting
members

Module 4 - Write for Specific Formats

Jim West
Jim West
Learn to be confident across the whole spectrum of business writing so you can project a professional image no matter the circumstances. In this module, you’ll learn how to write clear, compelling content for all common business formats.…
Copywriting
members

Module 5 - Review and Refine

Jim West
Jim West
In this final module, you’ll bring everything you’ve covered in the course together, so that you have all the tools you need to make your business writing exceptional. You’ll also have the opportunity to review the course and plan future action.…