Paid Advertising

Many online marketers and small businesses feel they can’t afford to use paid advertising. Fortunately, there are more options than ever to advertise online. Even better, there isn’t a steep learning curve to get started in online advertising and get a good return on investment.…

Mobile ad networks sell ads that can run on apps or on the mobile versions of websites like Forbes.com, CNN.com, ESPN.com, NewYorkTimes.com, etc. Here are mobile ad networks that focus on all types of ads -- some SMS, some display, and others that use a variety of tools and technologies.…

After you've created your lead magnet and landing page, you need to drive traffic to your landing page and/or a supporting blog post that has an opt-in for your lead magnet. Remember, the ultimate goal is to build your OWN list of ideal prospects and customers.…