Copywriting Persuasive Writing

Unexpected Ways to Boost Conversions

Jim West
Jim West

There are many blogs out there that do nothing but report split test results. You can learn a lot of unexpected things from reading these tests, including some really creative and outside-the-box ways of increasing conversion rates.

Here are some unique ways to boost conversions.

Improve Conversions … By Going Below the Fold?

We’ve all heard that the call to action should be above the fold. It’s in every basic internet marketing book, every introductory copywriting course, every guru’s “method” or formula. But in some cases, this rule of thumb just doesn’t pan out.

In this test, ContentVerve found that in some cases going below the fold actually drastically improved conversions. This primarily applies to extremely complicated offers. If someone doesn’t even understand your offer yet, asking them for their information upfront can be premature.

Instead, taking a page or half a page to explain your value offering then asking for the opt in sometimes works a lot better. In this case, conversions were boosted by 304%.

Boost Conversions by Creating an Extra Level for Your Product

Let’s say you have a Silver package and a Gold package. Your Silver package sells for $47 and your gold package for $97. If you’re looking for ways to boost conversions or to get more people to buy the Gold rather than the Silver package, this technique could be a fantastic bottom line booster.

Basically, you create another product and price it at slightly below your higher end product. For instance, in this case you might do something like Silver for $47, Gold for $89 and Platinum for $97. The Gold package would be far, far inferior to the Platinum package.

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