Online marketers will tell you that “the money is in the list” and they’re not joking. It’s true. When you have a healthy, targeted email list where you promote relevant products and services, your income will continue to grow. However, you need to learn to write attention-grabbing, results-oriented emails that are opened, read and acted upon.
Follow These Steps to Get Optimal Results:
- Read all the information below.
- Download and complete the PDF worksheet to help you write attention-getting and results-oriented emails.
- Download and complete the PDF checklist to complete the tasks for creating successful emails and campaigns.
- Also see the Email Marketing posts.
- Also see Lead Nurturing Email Templates
According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important.
In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than Facebook and Twitter combined. The Direct Marketing Association reports that marketing managers, on average, earn an ROI of 38 dollars per every 1 dollar spent on email marketing.
In this lesson, you’re going to learn how to:
- Get Your Audience to Open Your Emails
- Write Effective Email Copy That Your Audience Wants to Read
- Create Results-Oriented Calls to Actions That Your Audience Clicks
- Craft Copy for Email Marketing That Doesn’t Feel Salesy
The good thing about succeeding with email marketing is that you don’t have to reinvent the wheel. You can follow the steps that have already been proven to work and write attention-getting and results-oriented emails. Let’s start with getting your emails opened.
How to Get Your Emails Opened
Before you can get any results from email marketing, your list needs to be full of targeted and interested audience members. The next important aspect is getting your emails opened. Let’s explore the different ways in which you can entice your audience to open your emails so that they can receive the value of your messages.
- Build Trust and Relationships
From the moment they provide their email address and join your list, it’s time to use every opportunity to establish trust, promote your expertise, and build a relationship with each member of your email list.
You can accomplish all of the above by understanding the process your prospect goes through once they provide their information. Then use each step of that process to reinforce your promises. - Thank You Page
Depending on how you have set up your system, your audience may be taken directly to the thank you/download page to download the opt-in. This is where you can explain what they can expect from your email messages, along with the download instructions.
This page not only provides info but shows respect and appreciation to your subscriber, which is important to building a trusting relationship.
